Hummer H2
Huber was interviewed by the Omaha World-Herald in the wake of the announcement by GM that the Hummer line is going away. Huber Automotive is Nebraska’s only Hummer dealership.
He exhibited the skills we emphasize during media training:
1) Have a reason for doing the interview: In this case, it was evident that Huber’s aim was to reassure customers.
2) Come to the interview with clearly defined message points: From reading the story, it is clear his messages were:
- The Hummer brand has been good for us and our customers;
- We value our customer relationships;
- There will be no problem servicing our Hummer customers well into the future;
- We have Hummer inventory in stock.
3) Look for opportunities to deliver your messages during the interview: The proof is in the story. I am not a Hummer owner, nor a Huber customer, but as a reader I came away feeling good about the business.
As media trainers, we enjoy seeing examples of all types of media interviews (the good, the bad and the ugly). Feel free to share those with us.
Bret Huber DID do a great job of not only focusing on how they will continue to take care of customers, but also allayed any possible rumors that GM isn’t being up front with dealers or that they won’t provide needed parts for brands that are obsolete.
His example of how they are still servicing the Oldsmobile brand also provided another level of assurance for owners of brands that are going away.
Bret’s emphasis that relationships they have established with their customers are important and that they will continue to take care of those customers is a great example of a company culture that understands customers are a life-long investment!