June, 2010
TV viewer feedback (in small doses) adds value
June 29, 2010
Have you seen the commercials (for a wireless company) that show a very serious news anchor including viewers’ Tweets and Read More»
Goodwill now pays off later
June 25, 2010
There are a variety of reasons why companies engage in public relations. For some, it’s tied to an overall marketing Read More»
New media world tests consumers trust
June 18, 2010
The college athletic conference realignment saga is a reminder to news consumers of an important lesson: Consider the source.
Communication lessons from Phil Schrager
June 11, 2010
I was saddened to hear of Phil Schrager’s death earlier this week. The founder of Pacesetter Corporation was well known in Read More»
Crisis response requires thinking ahead
June 8, 2010
Recently, our own Tom Albers sat on a media panel with other Omaha media experts, including Brian Mastre, anchor from Read More»
Traits of media relations experts
June 4, 2010
We are in the process of filling two public relations job openings on our staff, and this has given me a Read More»
I spotted Elvis at the Newseum…almost
June 2, 2010
Last week while I was in Washington, D.C., I lived up to my reputation and snuck in some sightseeing.