Posts by Gina Pappas

Albers staff makes top news picks

December 28, 2011

It’s that time of year again, when newspapers, magazines and TV shows make their picks for the top this-or-that of Read More»


Young Omaha does big things

December 1, 2011

Earlier this year, when Omaha received a C+ in social media savvy, part of me wasn’t surprised – yet part Read More»


In times of crisis, face the music

November 10, 2011

Sitting on the sidelines, watching as the Penn State scandal unfolds – not just as a PR person, but also Read More»


Hey, Facebook! If it ain’t broke…

September 22, 2011

We all know how the old saying ends. And, if you’re on Facebook, you’ve probably seen less-than-kind versions of that Read More»


Six issues PR pros face every day

August 16, 2011

When the results of a survey on the most important issues facing PR agencies were released last week, the Albers Read More»


Twitter scores big on World Cup coverage

July 19, 2011

If a few months ago you would’ve told me that coverage of women’s soccer would garner more Tweets per second Read More»


Social media finds you guilty

July 7, 2011

A Florida jury may have acquitted Casey Anthony of murdering her daughter Caylee, but the court of public opinion, with Read More»


Website 911 — Will your corporate website go the way of the landline?

May 26, 2011

Earlier this week, I attended the PR News Facebook conference in New York City, sponsored by mBLAST and BurrellesLuce. It Read More»


Social media spills the beans

May 2, 2011

Last night, as I sat on the couch and relaxed in front of the TV after a busy weekend, a Read More»


Omaha ranks below average in social media savvy

March 25, 2011

I’m a life-long Omahan. I was born here, attended Omaha Westside high school and graduated from college just 50 minutes Read More»


In Government or Business: Power to the Tweeple

March 9, 2011

Revolutionary chic is not a new thing. Just ask Che or Mao. But the latest iconography centers not around a Read More»


The jigsaw effect

February 11, 2011

When you think about it, public relations is a lot like a jigsaw puzzle. You have many different pieces that Read More»


Good and evil co-exists with social media

October 13, 2010

The influence of the media has always been evident. Tracing back to the early days, when news outlets were reporting Read More»


Declining a story while maintaining credibility

September 10, 2010

One obvious goal of a public relations program could be to secure news coverage for your client or company. We Read More»


Human interest stories continue to thrive

September 1, 2010

There is a noticeable difference on the front pages of community newspapers today.


News embargoes: good, bad or ugly?

August 10, 2010

With the prevalence of online news outlets, Google alerts, blogs and more, it’s no secret that news is always breaking. Read More»


News is news no matter the platform

July 7, 2010

In the traditional sense, PR is about putting your clients in the news (or, in some cases, keeping them out). Read More»


Goodwill now pays off later

June 25, 2010

There are a variety of reasons why companies engage in public relations. For some, it’s tied to an overall marketing Read More»



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