The changing face of the game

Let’s face it.

Some of us watch the Super Bowl for the ads. (Hand raised.) Read more»


Albers staff makes top news picks

It’s that time of year again, when newspapers, magazines and TV shows make their picks for the top this-or-that of 2011. Since we work in the news business, I asked our staff to choose their top news story of the year and provide their thoughts on why. Read more»


Omaha wins with Buffett’s purchase

Last week’s announcement that Warren Buffett’s company, Berkshire Hathaway, is buying our hometown newspaper, the Omaha World-Herald, is nothing but good news. Read more»


Young Omaha does big things

Earlier this year, when Omaha received a C+ in social media savvy, part of me wasn’t surprised – yet part of me, as you can read in my blog, was offended. As I stated before, I think we do great work in Omaha, both offline and online, and have a lot of young, visionary talent. Such talent deserves to be recognized. Read more»


In times of crisis, face the music

Sitting on the sidelines, watching as the Penn State scandal unfolds – not just as a PR person, but also as the mother of three small children – is horrifying. No matter which hat I’m wearing. Read more»


Steve Jobs’ social media sendoff

Yesterday evening, my two-year-old daughter called a celebrity on my iPhone. Read more»


What’s in a brand? Ask The Pancake Man

What’s in a brand? Ask The Pancake Man

Tom Albers, at left, with Pancake Man Jim Kuper

This past weekend, I had the rare opportunity to work side-by-side one of Omaha’s brand-building gurus.

No, it wasn’t Warren Buffett, Chip Davis, or Conor Oberst. Read more»


Hey, Facebook! If it ain’t broke…

We all know how the old saying ends. And, if you’re on Facebook, you’ve probably seen less-than-kind versions of that same sentiment in your (revamped) News Feed today. Whether or not you like the changes made by the social media mega-site, it’s probably something you will have to adapt to…unless the changes are enough to make you close your account. Read more»


Sinking and rising with the news tides

I’ll always remember the first story placements we were able to achieve for our clients in major media such as National Public Radio, the Wall Street Journal and USA Today. It’s a feeling like no other. Read more»


«Previous