Human interest stories continue to thrive
There is a noticeable difference on the front pages of community newspapers today. Read more»
Fact-checking sources in the age of social media
It could be argued that the most basic and important tenant of journalism is adherence to accuracy by “checking the facts” on a story. Knowing a reporter or an editor has done everything they could to make sure their story is as factual as possible helps readers and viewers to trust the news product they are presented with. Read more»
With media interviews, there are no second chances
Last week when Alex Rodriguez blasted his 600th home run, well-respected sports journalist and personality Bob Costas was interviewed about the subject on live radio by Mike and Mike in the Morning. Then Costas asked for a "do over" a little later in the show to better clarify his message. Read more»
News embargoes: good, bad or ugly?
With the prevalence of online news outlets, Google alerts, blogs and more, it’s no secret that news is always breaking. But what happens when the news is a secret? Read more»
What I like about PR
This morning in Guaynabo, Puerto Rico, our client Experience Works introduced the world to Emilio Navarro, America’s Outstanding Oldest Worker
for 2010. Read more»
PR accreditation comes under fire
There is a grassroots effort, in the form of an online petition, requesting that the Public Relations Society of America remove a long-standing rule that its national leaders must be accredited members of PRSA. Read more»
Is ESPN a news outlet? Really?
If you asked me to name the national broadcast news outlets, ESPN would not be on the list. Read more»
TV viewer feedback (in small doses) adds value
Have you seen the commercials (for a wireless company) that show a very serious news anchor including viewers’ Tweets and posts in his newscast – reading them as though they were “real” news? Read more»
Goodwill now pays off later
There are a variety of reasons why companies engage in public relations. For some, it’s tied to an overall marketing strategy with a goal to increase sales. For others, the aim is to raise awareness. Read more»