Case Studies
We produce measurable results.
Let us tell your story
Our clients hire us because they like the way we think. They keep us around because we produce measurable results.
Our client campaigns have generated:
- More than one billion earned media impressions
- More than 10,000 news media story placements, including stories in the Wall Street Journal, USA Today, CNN, National Public Radio and the Associated Press
- Recognition by our peers as the best in the nation
Client stories
One of our nonprofit clients suffered from low visibility that negatively impacted its ability to identify and serve its core client: unemployed older workers. To build our client's visibility and reputation, we created a public relations campaign that branded the organization as the leading advocate for older workers. Our strategy was to conduct a research study to draw national attention to the need for the services provided by our client. Our rollout plan included national media interviews, a briefing on Capitol Hill, and social media strategies. As a result of the campaign, our client served 44 percent more older workers and ended the year ranked No. 1 in the nation among its peer agencies based upon service level measures.
A national client relied on us to develop a regional strategy to promote a new premier product and drive business to its retail outlets during the busy holiday season. Prior to the product launch, we teased the media with materials designed to peak curiosity about the one-of-a-kind device. Once on the market, we scheduled desk-side visits with key reporters, editors and bloggers and encouraged them to demo the product. Our efforts resulted in many significant news stories and contributed to one of the most successful product launches in the company's history. This campaign was part of our year-long effort which resulted in more than 175 product story placements for our client.
Our senior care client faced a critical business problem. Adult children were not engaging services for their aging parents because they were not able to have candid conversations with them about their personal needs. For our client, we created a PR program to help adult children and their parents address important issues now before it is too late. To date, more than 300,000 families have accessed the program's resources, and our publicity efforts have generated more than 42 million news media impressions. The company's annual revenues increased by 15 percent. Our program received a Silver Anvil Award from the Public Relations Society of America as the best campaign in the nation for marketing a consumer service.
On behalf of an international franchisor, we oversee an ongoing plan to generate franchise sales leads through the placement of stories in national news media. Our efforts have resulted in hundreds of positive news stories, including coverage in Forbes, The Wall Street Journal, Kiplinger's Personal Finance, National Public Radio, USA Today and the Associated Press. Sales leads generated by PR have accounted for as much as 25 percent of new franchise territories sold annually.
Our staff works closely with a national retail client to provide ongoing media training for store managers and other key employees in a three-state region. We draw on our professional newsroom experience to identify and prepare employees to work with reporters, producers and editors in their local markets. Once trained, they serve as company spokespeople to promote major product launches, service expansions and other company initiatives. The trained spokespeople have been the foundation to our media relations efforts that have produced more than 1,700 news and blog stories the past three years.
A national, upscale hotel brand hired us to assist with the grand opening of a premier property featuring an anchor hotel with an adjacent convention center. Our comprehensive public relations plan included an aggressive publicity calendar; creation of attention-grabbing media kits; spokesperson preparation; production of specialized publications; and a grand opening event that doubled as a fundraiser. The property opened with great fanfare and buzz in the community. From day one, convention and banquet space has been pre-booked six months out.
