Case Studies
Let us put the power of public relations behind your story.
Telling your story
Our experts understand the latest PR tools and trends. Better yet, we know how to bring them all together into plans that make the most of your resources. Our public relations services include:
- Public relations planning
- Media relations/publicity
- Social media strategies
- Speech writing and speaker placement
- Special event planning
- Opinion research
- Newsletters/collateral materials
- Website creation
- Webinars/podcasts
We are especially skilled at using research to clarify problems, underscore your expertise, and create news. Our research services include:
- Focus groups
- Public opinion polls
- Employee surveys
- Client surveys
- Secondary research
We have developed a media relations process which delivers superior results. If your aim is to increase your competitive advantage through quality news story and blog placements, we are the best team to accomplish that goal. Our services include:
- Campaign planning and execution
- Media list development and maintenance
- Press release writing and distribution
- Social media releases and distribution
- Social media resources (widgets, viral videos, etc.)
- Press kits and support materials
- Media pitching
- Online media room development
- Measurement and results reporting
- Spokesperson media training and preparation
The positive value of PR to your organization can be measured and quantified by monitoring what is being said about your company in print, broadcast and online. When the news turns negative, it's equally important to have our ear to the ground so we can stop issues in their tracks and head off potential problems. Our monitoring services include:
- Print monitoring (newspapers, magazines, journals)
- Broadcast alerts (TV and radio)
- Online monitoring (websites, online publications)
- Social media monitoring (blogs, Twitter, Facebook)
Social media and public relations - both driven by credibility and delivering value to the consumer - are powerful complements to one another. We put your social media strategies to work within the context of your overall public relations plans and goals. Our social media services include:
- Social media plan development
- Social media strategy consultation and execution
- Social media releases
- Blogs
- Viral videos
- Blogger relations
- Social media monitoring
Preparedness is the best way to mitigate the impact a crisis will have on your business. We help you think ahead, and put plans into place...before a crisis occurs. Our crisis communication services include:
- Crisis communication plan development
- Spokesperson training
- Crisis plan simulation exercises
- Crisis response
- Crisis communication strategic counsel
- Message and response development
- News media and social media monitoring
Albers' services
Organizations who wait for public relations to happen are watching the news, instead of being the news. We help our clients think ahead and plan for success.
While the channels to tell your story evolve - think Twitter, Facebook, viral videos, bloggers - credibility is still the power that drives public relations. We will tap this credibility to increase your visibility and connect with your customers.
Let us put the power of public relations behind your story.